GB/T 45220-2025 大规模定制多主体画像系统 参考架构

ICS

35.240.50

CCS

J07

中华人民共和国国家标准

GB/T45220—2025

大规模定制多主体画像系统参考架构

Multi-entityprofilesystemformasscustomization—Referencearchitecture

2025-01-24发布2025-08-01实施

国家市场监督管理总局发布

国家标准化管理委员会

GB/T45220—2025

目次

前言

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范围

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规范性引用文件

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3

术语和定义

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4

大规模定制多主体画像

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主体维

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5.1

概述

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5.2

客户画像

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5.3

产品画像

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5.4

资源画像

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生命周期维

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画像深度维

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大规模定制多主体画像系统

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8.1

概述

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8.2

数据源层

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8.3

数据采集层

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8.4

画像建模层

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8.5

画像服务层

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8.6

行业应用

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附录A（资料性）支持大规模定制的多主体画像主要属性

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A.1

客户画像主要属性

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A.2

产品画像主要属性

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A.3

资源画像主要属性

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参考文献

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GB/T45220—2025

前言

本文件按照GB/T1.1—2020《标准化工作导则第1部分：标准化文件的结构和起草规则》的规

定起草。

请注意本文件的某些内容可能涉及专利。本文件的发布机构不承担识别专利的责任。

本文件由中国机械工业联合会提出。

本文件由全国自动化系统与集成标准化技术委员会（SAC/TC159）归口。

本文件起草单位：北京机械工业自动化研究所有限公司、青岛科技大学，卡奥斯工业智能研究院

（青岛）有限公司、哈尔滨工业大学（威海）、中国机械科学研究总院集团有限公司、山东大学、华为

技术有限公司、青岛酷特智能股份有限公司、北京大学、东莞理工学院。

本文件主要起草人：秦修功、陶冶、初佃辉、尹作重、王海丹、高静、唐聪、鲁效平、李辉、

涂志莹、任涛林、潘丽、张晓璐、滕绍东、张利强、钟霄、闫梅丽、林慧苹、吴璇、孙逊、薛靖婉、

杨秋影、黄世龙、潘晓衡。

Ⅲ

GB/T45220—2025

大规模定制多主体画像系统参考架构

1范围

本文件给出了支持大规模定制多主体画像的类型、组成要素以及系统的参考架构。

本文件适用于大规模定制模式下多主体画像系统的规划、搭建、验收和使用。

2规范性引用文件

本文件没有规范性引用文件。

3术语和定义

下列术语和定义适用于本文件。

3.1

大规模定制masscustomization

根据客户的个性化需求，利用标准化、模块化、信息技术和先进制造技术等方法，降低产品的内部

多样性，增加客户可感知的外部多样性，以低成本、高质量和效率提供定制产品和服务的过程。

示例：订购个人电脑，客户指定处理器速度、内存大小、硬盘大小及速度、可移动存储设备的特性及许多其他选

项，而PC机则是在同一条生产线以低成本进行装配。

[来源：GB/T25109.1—2010,3.2.10，有修改]

3.2

多主体画像multi﹘entityprofile

对“资源”“客户”和“产品”等各类主体进行统一的属性刻画。

3.3

客户画像userprofile

承载客户（或客户群）社会属性、生活习惯、消费行为的信息数据模型。

3.4

产品画像productprofile

产品的功能、设计、品质、价格等属性的信息数据模型。

3.5

资源画像resourceprofile

提供设计、制造、服务等能力的个人或企业主体信息数据模型。

3.6

交互interaction

人与人、人与设备、设备与设备间的双向信息交换。

[来源：GB/T42134—2022，4.2]

3.7

精准营销precisionmarketing

通过数据挖掘、客户细分、个性化推荐等方法，针对不同的客户群体，提供定制化的产品和服务，

提高市场的响应速度和转化率的营销策略。

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