DB43/T 2908-2024 直播电商经营规范

ICS03.100.20

CCSA10

43

湖南省地方标准

DB43/T2908—2024

直播电商经营规范

Businessstandardsforlivestreaminge-commerce

2024-01-09发布2024-04-09实施

湖南省市场监督管理局发布

DB43/T2908—2024

目次

前言························································································································Ⅲ

1范围·····················································································································1

2规范性引用文件······································································································1

3术语和定义············································································································1

4直播电商基本要求···································································································2

5直播电商平台经营要求·····························································································2

5.1账号管理·········································································································2

5.2商品管理·········································································································2

5.3直播行为管理···································································································2

5.4推广要求·········································································································3

5.5信息管理·········································································································3

5.6消费者权益保护································································································3

6直播主体经营要求···································································································4

6.1信息发布·········································································································4

6.2商品或服务······································································································4

6.3直播行为规范···································································································4

6.4交易履行·········································································································5

6.5售后保障·········································································································5

6.6信息管理·········································································································5