GB/T 35311-2026 中文新闻图片内容描述元数据规范

ICS35.240.30

CCSL67

中华人民共和国国家标准

GB/T35311—2026

代替GB/T35311—2017

中文新闻图片内容描述元数据规范

Content⁃orientedChinesenewsimagemetadataspecification

2026⁃04⁃30发布2026⁃11⁃01实施

国家市场监督管理总局

国家标准化管理委员会发布

GB/T35311—2026

目次

前言··························································································································Ⅲ

1范围·······················································································································1

2规范性引用文件········································································································1

3术语和定义··············································································································1

4缩略语····················································································································2

5中文新闻图片元数据层级框架······················································································2

6元数据元素的属性约定·······························································································3

7逻辑层····················································································································4

7.1身份标识···········································································································4

7.2摘要与说明········································································································5

7.3创作与来源········································································································6

7.4权利与使用·······································································································13

8内容层··················································································································14

8.1人物················································································································14

8.2组织机构··········································································································20

8.3作品与产品·······································································································21

8.4动植物信息·······································································································21

8.5物品信息··········································································································22

8.6地点················································································································22

8.7特定时间··········································································································23

8.8视觉表现··········································································································24

9主题层··················································································································29

9.1主题················································································································29

9.2情景················································································································30

9.3事件················································································································30

9.4专题················································································································31

9.5分类················································································································31

附录A（规范性）受控词表···························································································33

参考文献····················································································································42

Ⅰ

GB/T35311—2026

前言

本文件按照GB/T1.1—2020《标准化工作导则第1部分：标准化文件的结构和起草规则》的规

定起草。

本文件代替GB/T35311—2017《中文新闻图片内容描述元数据规范》，与GB/T35311—2017相

比，除结构调整和编辑性改动外，主要技术变化如下：

a）增加了“术语和定义”一章（见第3章）；

b）增加了部分缩略语（见第4章）；

c）更改了元数据整体框架，由“公共元数据、新闻编辑类图片元数据和新闻创意类图片元数据”

三类划分更改为“物理层、逻辑层、内容层、主题层”四层元数据层级框架（见第5章，2017年

版的第5章）；

d）更改了元数据元素的属性约定（见第6章，2017年版的第4章）；

e）更改了“图片标识”相关内容（见7.1.1，2017年版的5.1.1）；

f）增加了逻辑层身份标识元素“图片类型”（见7.1.2）；

g）更改了“标题”“图说”的归属层级（见7.2.1、7.2.2，2017年版的5.2.1、5.2.2）；

h）更改了“创作时间”相关内容（见7.3.3，2017年版的5.2.3）；

i）更改了“创作地”相关内容（见7.3.4，2017年版的5.2.4）；

j）增加了逻辑层创作与来源元素“创作者”“署名”“图片来源”“生产方式”“AIGC标识”（见

7.3.1、7.3.2、7.3.5~7.3.7）；

k）增加了逻辑层权利与使用元素“版权所有者”“使用限制”（见7.4.1、7.4.2）；

l）更改了“人物信息”结构体及“人物姓名”相关内容（见8.1.1、8.1.2，2017年版的5.3.1、5.2.5）；

m）更改了“民族”“宗教”相关内容（见8.1.7、8.1.8，2017年版的5.2.9、5.2.10）；

n）增加了内容层对象要素“组织机构”“作品与产品”“动植物信息”“物品信息”（见8.2~8.5）；

o）更改了“地点”的归属层级（见8.6，2017年版的5.1.8）；

p）更改了“特定时间”的归属层级（见8.7，2017年版的5.3.3）；

q）更改了“片幅”“色彩”“景别”“视角”“主体方向”的相关内容（见8.8.1~8.8.3、8.8.5、8.8.6，2017年

版的5.1.2~5.1.6）；

r）删除了“摄影技术”结构体（见2017年版的5.3.4）；

s）删除了“画面主体”（见2017年版的5.3.2）；

t）更改了“主题”“情景”的归属层级（见9.1、9.2，2017年版的5.1.9、5.1.10）；

u）更改了“事件”“专题”的归属层级（见9.3、9.4，2017年版的5.2.6、5.2.7）；

v）删除了“自定义分类”（见2017年版的5.1.7）和“新闻分类”（见2017年版的5.2.8），合并重构

为主题层“分类”（见9.5）；

w）更改了受控词表（见附录A，2017年版的附录A）。

请注意本文件的某些内容可能涉及专利。本文件的发布机构不承担识别专利的责任。

本文件由全国中文新闻信息标准化技术委员会（SAC/TC352）提出并归口。

本文件起草单位：视觉（中国）文化发展股份有限公司、中国传媒大学、新华通讯社、广西日报传媒

集团有限公司、杭州前方信息技术有限公司、中国外文局中东欧与中南亚传播中心、民族画报社、湖南

省青苹果数据中心有限公司、中国图片社有限责任公司、福建省标准化研究院、北京智途云天科技有限

公司、中联超清（北京）科技有限公司、北京北大方正电子有限公司、深圳市点通数据有限公司。

Ⅲ

GB/T35311—2026

本文件主要起草人：王骏清、张弛、林波、黄菁、张春健、刘万福、吴亮、央金、张晴、黎颖、李曦靖、

丁峰、王付生、朱建波、王宇、万享、陈灿、柴继军、成鹏、路海燕、纪春光、易伟伟。

本文件及其所代替文件的历次版本发布情况为：

——2017年首次发布为GB/T35311—2017；

——本次为第一次修订。

Ⅳ

GB/T35311—2026

中文新闻图片内容描述元数据规范

1范围

本文件规定了中文新闻图片内容描述元数据的整体框架、元数据元素及其属性，描述了中文新闻

图片的管理交换信息、视觉内容信息及语义信息，主要涉及逻辑层、内容层和主题层的元数据元素属性

定义。

本文件适用于中文新闻图片在采集、编辑、存储、发布、检索、交换等环节的内容描述与管理。其他

类型图片的内容描述与管理参照执行。

2规范性引用文件

下列文件中的内容通过文中的规范性引用而构成本文件必不可少的条款。其中，注日期的引用文

件，仅该日期对应的版本适用于本文件；不注日期的引用文件，其最新版本（包括所有的修改单）适用于

本文件。

GB/T2260中华人民共和国行政区划代码

GB/T2261.1个人基本信息分类与代码第1部分：人的性别代码

GB/T2659.1世界各国和地区及其行政区划名称代码第1部分：国家和地区代码

GB/T2659.2世界各国和地区及其行政区划名称代码第2部分：行政区划代码

GB/T7408.1日期和时间信息交换表示法第1部分：基本原则

GB/T20093中文新闻信息分类与代码

GB45438网络安全技术人工智能生成合成内容标识方法

3术语和定义

下列术语和定义适用于本文件。

3.1

新闻图片newsimage

在新闻采集、编辑、发布与传播等业务活动中形成或选用、用于新闻报道与信息传播的静态图像信

息资源。

注1：新闻图片通常以摄影图像为主，也包括为满足新闻表达需要而形成的合成、生成或其他方式制作的静态图像。

注2：本文件所称图片不包括视频、动画等时序媒体。从视频中抽取并作为静态图片使用的单帧图像，按新闻图片

处理。

注3：本文件面向新闻业务通用需求，不对各类非摄影图像的专用表达要素作穷尽性规定，使用单位需结合业务需

要扩展或建立内部受控词表。

3.2

物理层physicallayer

记录图片生成时的关键技术背景信息的元数据层级。

3.3

逻辑层logicallayer

描述图片作为独立数字资产的业务管理信息。

1