DB37/T 3415.1-2018 制造业高端品牌企业培育 第1部分：培育指南

ICS03.120.01

A00

DB37

山东省地方标准

DB37/T3415.1—2018

制造业高端品牌企业培育第1部分：培育

指南

Cultivationofhigh-endbrandenterprisesinmanufacturingindustry–Part1:

Guidelinesforcultivation

2018-09-06发布2018-10-06实施

山东省质量技术监督局发布

DB37/T3415.1—2018

目次

前言...............................................................................III

引言................................................................................IV

1范围..............................................................................1

2规范性引用文件....................................................................1

3术语和定义........................................................................1

4品牌战略..........................................................................1

4.1总则..........................................................................1

4.2品牌构架设计..................................................................1

4.3品牌定位......................................................................2

4.4品牌文化......................................................................2

4.5品牌设计......................................................................2

4.6品牌资源保障..................................................................2

5品牌价值..........................................................................2

5.1总则..........................................................................2

5.2质量..........................................................................2

5.3技术创新......................................................................3

5.4持续发展能力..................................................................3

5.5社会责任......................................................................3

5.6品牌价值评价..................................................................4

6品牌推广..........................................................................4

6.1总则..........................................................................4

6.2品牌传播......................................................................4

6.3品牌国际化....................................................................4

7品牌创新..........................................................................4

7.1总则..........................................................................4

7.2品牌监测......................................................................4

7.3品牌更新......................................................................5

7.4品牌延伸...............................