T/ZGYC 003-2023 网络表演经纪机构运营服务要求

ICS03.200

A12

ZGYC

团体标准

T/ZGYC003—2023

网络表演经纪机构运营服务要求

Requirementsofoperationsandservicesforliveperformance(streaming)

talentagencies

2023-6-8发布2023-6-8实施

中国演出行业协会发布

T/ZGYC003—2023

目次

前  言...............................................................................2

网络表演经纪机构运营服务要求..........................................................3

1范围.................................................................................3

2规范性引用文件.......................................................................3

2.1术语和定义.........................................................................3

3行业准入管理.........................................................................3

3.1资质要求.........................................................................3

3.2建立管理制度.....................................................................3

3.3从业人员管理.....................................................................3

4网络表演者运营管理...................................................................4

4.1身份管理.........................................................................4

4.2强化培训.........................................................................4

5内容生产管理.........................................................................5

5.1正向内容引导.....................................................................5

5.2正向内容题材.....................................................................5

5.3负面内容管控.....................................................................5

6直播打赏管理.........................................................................6

6.1未成年人打赏管理.................................................................6

6.2诱导打赏行为管理.................................................................6

6.3虚假信息诈骗管理.................................................................6

6.4各类虚假打赏管理.................................................................6

6.5不明来源资金管理.................................................................6

6.6直播涉赌行为管理.................................................................6

6.7伪造直播数据管理.................................................................6

7直播与短视频植入广告管理.............................................................7

7.1广告制作要求.....................................................................7

7.2广告发布要求.....................................................................7

8行业监督管理.........................................................................7

8.1运营信息留存.....................................................................7

8.2运营信息安全.....................................................................7

8.3违规信息上报.....................................................................7

8.4强化诚信管理.....................................................................8

9运营服务质量评价与改进...............................................................8

附录A............................................................................9

《网络表演（直播与短视频）经纪服务协议》必备条款....................