T/CCAGM 002-2023 全渠道零售顾客信息触达操作规范

ICS03.100.20

CCSA10

CCAGM

中国百货商业协会团体标准

T/CCAGM002—2023

全渠道零售顾客信息触达操作规范

Omni-channelretailcustomerinformationtriggeroperationspecifications

2023-10-25发布2023-11-25实施

中国百货商业协会发布

T/CCAGM002—2023

目次

前言.................................................................................II

引言................................................................................III

1范围...............................................................................1

2规范性引用文件.....................................................................1

3术语和定义.........................................................................1

4目标设定...........................................................................2

4.1告知...........................................................................2

4.2拉新...........................................................................2

4.3转化...........................................................................2

4.4唤醒...........................................................................2

4.5推广...........................................................................2

5渠道选择...........................................................................2

5.1私域触达.......................................................................2

5.2公域触达.......................................................................3

5.3线下触点.......................................................................3

6过程管理...........................................................................4

6.1调研分析.......................................................................4

6.2策划...........................................................................4

6.3执行...........................................................................4

6.4复盘...........................................................................5

6.5合规监控.......................................................................5

参考文献..............................................................................6