GB/T 45201-2024 社交电子商务平台管理规范

ICS35.240.60

CCSA10

中华人民共和国国家标准

GB/T45201—2024

社交电子商务平台管理规范

SpecificationforsocialE⁃commerceplatformmanagement

2024⁃12⁃31发布2024⁃12⁃31实施

国家市场监督管理总局

国家标准化管理委员会发布

GB/T45201—2024

目次

前言··························································································································Ⅲ

1范围·······················································································································1

2规范性引用文件········································································································1

3术语和定义··············································································································1

4相关方····················································································································2

4.1相互关系···········································································································2

4.2角色转换···········································································································2

5社交电子商务平台经营者管理要求················································································2

5.1资质要求···········································································································2

5.2管理制度···········································································································3

5.3动态核查···········································································································3

6推广者管理要求········································································································3

6.1账号管理···········································································································3

6.2行为管理···········································································································4

6.3收益管理···········································································································4

7卖家管理要求···········································································································4

7.1账号管理···········································································································4

7.2行为管理···········································································································4

7.3商品信息管理·····································································································5

8电子支付服务提供者管理要求······················································································5

8.1一般要求···········································································································5

8.2服务内容···········································································································5

9物流服务提供者管理要求····························································································5

9.1一般要求···········································································································5

9.2服务内容···········································································································5

10消费者服务及售后管理要求·······················································································6

10.1消费者服务·······································································································6

10.2售后管理··········································································································6

11安全管理要求·········································································································6

11.1信息安全··········································································································6

11.2网络安全··········································································································6

11.3应急管理··········································································································6

12证实方法···············································································································7

Ⅰ

GB/T45201—2024

12.1社交电子商务平台经营者管理查验方法···································································7

12.2推广者管理查验方法···························································································7

12.3卖家管理查验方法······························································································7

12.4电子支付服务提供者管理查验方法·········································································7

12.5物流服务提供者管理查验方法···············································································7

12.6消费者服务及售后管理查验方法············································································8

12.7安全管理查验方法······························································································8

参考文献·····················································································································9

Ⅱ

GB/T45201—2024

前言

本文件按照GB/T1.1—2020《标准化工作导则第1部分：标准化文件的结构和起草规则》的规

定起草。

请注意本文件的某些内容可能涉及专利。本文件的发布机构不承担识别专利的责任。

本文件由全国电子商务质量管理标准化技术委员会（SAC/TC563）提出并归口。

本文件起草单位：浙江顺联网络科技有限公司、杭州市标准化研究院（杭州标准化国际交流中心）、

中国计量大学、杭州科技职业技术学院、浙江天猫技术有限公司、浙江省标准化研究院、东莞市衣电园

实业投资有限公司、谦寻（杭州）控股有限责任公司、河南中钢网科技集团股份有限公司、杭州知买科技

有限公司、宁波海关技术中心、中缆网信息科技（山东）有限公司。

本文件主要起草人：马东伟、郭洪安、孙文臣、周立军、张胜权、陈长英、贾梦雅、李秀娣、麻宇蓉、

张晓燕、徐小媛、曾宇容、许丹、吴亚莲、杨兰、王菂、蒋庆贵、姚红超、阳宇航、杨健、翟建飞、孙纯鑫。

Ⅲ

GB/T45201—2024

社交电子商务平台管理规范

1范围

本文件给出了社交电子商务各相关方及其关系，规定了社交电子商务平台经营者、推广者、卖家、

电子支付服务提供者、物流服务提供者、消费者服务及售后和安全的管理要求，并描述了对应的证实

方法。

本文件适用于商品销售的社交电子商务平台及平台内相关主体的经营活动管理，其他社交电子商

务经营活动参照使用。

2规范性引用文件

下列文件中的内容通过文中的规范性引用而构成本文件必不可少的条款。其中，注日期的引用文

件，仅该日期对应的版本适用于本文件；不注日期的引用文件，其最新版本（包括所有的修改单）适用于

本文件。

GB/T22239信息安全技术网络安全等级保护基本要求

GB/T24359第三方物流服务质量及测评

GB/T31524电子商务平台运营与技术规范

GB/T35273信息安全技术个人信息安全规范

GB/T35411电子商务平台产品信息展示要求

GB/T36061电子商务交易产品可追溯性通用规范

GB/T38645信息安全技术网络安全事件应急演练指南

GB/T38652电子商务业务术语

GB/T39550电子商务平台知识产权保护管理

3术语和定义

GB/T38652界定的以及下列术语和定义适用于本文件。

3.1

社交电子商务平台socialE⁃commerceplatform

为参与社交电子商务经营活动的相关方提供网络经营场所、信息发布及递送、商品浏览、订单生

成、在线支付、数据处理等服务，供交易双方或者多方独立开展交易活动的信息网络系统。

注：仅提供网络接入、网络社交、网络直播等网络服务或技术服务的信息网络系统除外。

3.2

社交电子商务经营者socialE⁃commerceoperator

基于社交电子商务平台（3.1），从事社交电子商务经营活动的自然人、法人和非法人组织。

注：社交电子商务经营者包括社交电子商务平台经营者、卖家、推广者、电子支付服务提供者和物流服务提供者等。

3.3

社交电子商务平台经营者socialE⁃commerceplatformoperator

从事社交电子商务平台（3.1）经营活动的法人或者非法人组织。

1